Definition
What the base country is
When you price an app or in-app purchase, you pick one country or region as the base and enter the price in its currency. Both stores generate the auto-generated prices for every other market from that base. Apple never changes the price in your base storefront; it only adjusts the others to stay equalized with it.
Why the choice matters
Because every other price is derived from the base, the base you pick is the anchor the whole grid hangs from. Choosing your largest expected market as the base, in its own currency, means that market's price is the one you set directly and the rest are generated around it. It is worth setting on purpose rather than leaving on whatever the console defaults to.
Base country is not base price
The base price is the number. The base country is the storefront and currency that number is set in, and the anchor the whole generated grid hangs from. Changing one is not the same as changing the other.
Examples
Example
Set the United States as your base country and price an in-app purchase at $4.99, and App Store Connect generates the price for every other storefront from that $4.99: converted to each local currency and placed on a nearby price point. Change the base to the United Kingdom and enter GBP 4.99, and the whole grid is regenerated from the UK price instead.
Frequently asked
What is the base country in App Store Connect?
It is the country or region whose price you set directly. Apple generates the prices for all other storefronts from it and never changes the base itself, only the others, to keep them equalized with the base.
Does my base country affect my other prices?
Yes. Every other market's price is derived from the base, so the base you choose and its currency anchor the whole generated grid. Change the base and every other price is regenerated from the new one.
What base country should I choose?
Usually your largest expected market, priced in its own currency, so that market's price is set directly rather than derived. Then check the generated prices for your other important markets before you ship.
Further reading
- Your Shipaton App Is Already Priced in 175 Countries. Here's What the Stores Picked.Type one price and both stores fill in every other market for you. Apple keeps re-adjusting it, Google freezes it, and neither asks what people can pay.
- How to Price an App: Models, Billing Periods, and the NumberHow to price an app in 2026: choosing a model, weekly vs monthly vs annual vs lifetime, how much to charge, and localizing it per country.