App Store Price Tiers in 2026: Every Price Point, and How to Pick One per Country

If you're looking for Apple's price tier table, there isn't one anymore. Since March 2023, every paid app and in-app purchase picks from up to 900 price points, which Apple describes as nearly 10 times the number available before.

The old search habit stayed, though. "App store price tiers" is still how most of us look for this (myself included, for years). So this post is the table I wanted: every price point Apple offers in US dollars, how Apple turns one price into prices for 175 storefronts, and how to pick a sensible price for each country, on the App Store and on Google Play.

What happened to App Store price tiers

The old system had numbered tiers: Tier 1, Tier 2 and so on, each one a fixed price, with fewer than 100 to choose from. Apple replaced it in three steps:

Apple's documentation now only talks about price points. At WWDC23 Apple also said it was phasing out the older pricing endpoints in the App Store Connect API. So if a blog post tells you "pick Tier 5", it was written before 2023.

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Every App Store price point in US dollars

You get 800 price points by default, and in US dollars they run from $0.29 to $1,000. The Account Holder can request 100 higher ones, which go up to $10,000. The points are not evenly spaced: lots of choice at low prices, fewer as the price goes up.

This is the US dollar ladder as the App Store Connect API returns it today, which is the copy PricePush reads before every push:

So $9.99 and $19.99 are always there, and so are $10 and $19.90 if you prefer round numbers. Above $200 the gaps grow: around $250 your options are $249, $249.99, $250 and then $254.99.

Every currency has its own ladder. The euro one starts at €0.29 and follows the same pattern as the dollar, but tops out at €1,199.99 instead of 1,000. In India it starts at ₹9 and goes ₹9, ₹10, ₹15, ₹19, ₹20 and so on. In Brazil it starts at R$0.90. In Japan it starts at ¥50 and climbs in ¥10 steps. You can't type a free price on the App Store: whatever you want to charge, you pick the closest point on the ladder for that currency.

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In App Store Connect the list first shows 25 price points that follow the most common convention for the country, and you can expand it from there. The App Store Connect API returns the full ladder per storefront, which is how tools like PricePush read it.

How Apple turns one price into 175 prices

When you set a price, you choose a base country or region. Apple then generates prices for the other 174 storefronts. In Apple's words, those prices "account for foreign exchange rates and certain taxes, and follow the most common pricing convention for each country or region."

Apple's help pages add five rules:

• Apple never changes the price in your base country or region.
• Apple updates the other storefronts from time to time, when taxes or exchange rates change, and tells you in advance. The most recent one I found: from November 17, 2025, prices changed in Poland, Switzerland and Türkiye.
• Storefronts you set by hand are left alone. If you pick your own price for a country, Apple won't adjust it later, and keeping up with taxes and exchange rates there is your job.
• Auto-renewable subscriptions are excluded. Apple does not adjust subscription prices for tax or exchange rate changes. If a VAT rate changes, your proceeds change instead.
• Each in-app purchase can have its own base country, separate from the app.

The idea behind this is what Apple calls equalization: the same price in every country after exchange rates and tax, so nobody gains by switching storefronts.

What equalized prices don't do

Equalized prices are worth the same money everywhere, and they ignore what that money means to the buyer.

For example, in April 2026 one of my apps had a $19.99 product. The App Store's automatic price for India was ₹1,899. That is a fair conversion of $19.99, and for most people in India it's a lot of money for an app. Apple is doing what it says it does. It just doesn't look at what people earn, and it's not supposed to.

I wrote more about this gap in the App Store doesn't localize your prices, and the full country-by-country reference is in App Store pricing by country.

How to pick a price point for each country

This is how I do it for my own apps. It works by hand for one product, and it gets slow when you have ten.

1. Pick your base price in the market you know. For most of us that's the US. Say $19.99.

2. Group countries by purchasing power. You don't need 175 different decisions. PricePush's default preset puts countries into 8 tiers (yes, more tiers, sorry, these are groups of countries and have nothing to do with Apple's old ones). The groups come from World Bank GNI per capita at purchasing power parity, cross-checked with IMF data, and then adjusted with what I learned from pricing experiments on my own apps:

The dollar amounts are targets before currency conversion and rounding, not final prices.

3. Convert to the local currency and snap to a real price point. Take the target, convert it, and pick the nearest point on that storefront's ladder. Use the ending people there expect: in Brazil, App Store prices end in ,90, and in Japan they're multiples of ¥10.

4. Set those storefronts by hand. Otherwise the next equalization update moves them back toward the converted price. The cost: tax and exchange rate changes on those storefronts are now yours to watch. I check mine a few times a year, and here is why that matters.

5. Be careful with existing subscribers. When you change a subscription price, App Store Connect lets you keep the current price for people who already subscribed. The steps are in how to change your app's price in App Store Connect.

If you want a shortcut for steps 2 and 3, the app price localization cheat sheet has a $19.99 reference table for 50 countries.

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Google Play has no price tiers

On Google Play there is no ladder. You can type any price in each country's currency, inside the minimum and maximum Google allows for that currency.

When you enter a default price, Play converts it to each local currency, adds tax in some countries, and applies "locally relevant pricing patterns" using the exchange rate on the day you set it. Google's help page tells you to refresh with the Update exchange rates button when you want today's rate. Since the pricing templates deprecation, every price change happens per product.

If you work with the Play Billing Library or the API, prices come in micros: 1,000,000 micro-units equal one unit of the currency, so €7.99 is 7990000.

So the same target price can end differently on the two stores. In Brazil, for example, I use ,90 on the App Store and ,99 on Google Play, because that's what each store uses there. More on Play in Google Play in-app purchase pricing by country.

Quick answers

How many price points does the App Store have? Up to 900: 800 by default, plus 100 higher ones on request.

What is the lowest App Store price? $0.29 in the US. Other currencies have their own minimum, for example ₹9 in India.

What is the highest? $10,000, once you have the extra 100 price points.

Does Apple update my prices automatically? On every storefront except your base country, unless you set a storefront by hand. Never for auto-renewable subscriptions.

Does Google Play use price tiers? No. You set any price within the allowed range for each currency.

For a short definition of the term, see price point in the glossary.

Doing this for every product on both stores

I built PricePush to do steps 2 to 4 for me. It reads each storefront's price point ladder from the App Store Connect API, calculates a price for every country from your base price, rounds it the way each store does it, and pushes it to the App Store and Google Play in one go.

It doesn't change your prices on a schedule by itself. You decide when to push, and you see every price before it goes out.

Type a $9.99 or $19.99 price into the free Price Localizer to see what it suggests for 190+ countries, compare the plans, or start free.

Hey! I'm Antonio, an independent app publisher. I've got 8 apps on both stores, and PricePush, a SaaS dev tool that automates price localization for those apps. If your app is distributed worldwide, check out PricePush: it can help you lift your international revenue by 20-50% without spending money on ads.

I also do app audits from time to time. I grew my own apps to 5M+ downloads without ads, and I'll tell you what I'd change in yours. You can book an audit here: Learn more →