One tap to update your app prices worldwide on the App Store and Google Play
Stop wasting days on pricing research and manual updates
Set a base price. Our Purchasing Power Parity-based formula with automatic currency conversion generates localized prices for all countries. Review and push to both stores in one tap 💸
Get Started 🚀Founding offer: Lifetime plans available for early customers.
Localized Pricing = More Revenue 💰
Apps with localized pricing see 20-50% higher conversion rates in international markets. When prices match local purchasing power, more users can afford your app.
Without Localized Pricing
- ✗One price for all - too expensive for some, too cheap for others
- ✗Missed opportunities in emerging markets
- ✗Lower conversion rates - prices feel wrong
- ✗$50/year might be too expensive in India or Brazil
With Localized Pricing
- ✓Optimized prices using Purchasing Power Parity
- ✓20-50% higher conversion rates
- ✓More accessible to millions more customers
- ✓Prices feel "right" for each market
Tired of manual price updates? 😫
Currently, updating prices means doing it by hand for every country, currency, SKU and store. Multiply that by dozens of markets and multiple products, and you've got days of repetitive error-prone work.
⏰ Time Consuming
App Store Connect and Google Play Console require lots of navigation and clicking. For multiple products and many countries, this quickly becomes hours of work.
⚠️ Error Prone
Copy and paste from spreadsheets into the stores leads to human errors. Easy to forget a country, mispaste a row, or mix up currencies.
👁️ No Visibility
Spreadsheets scattered across tabs. Can't see what's changing before you push. No history. That weird price in Japan? You'll find out after it goes live. Currency rounding rules? Good luck remembering them all.
What You Get With PricePush 💰🚀
✅ More Paying Users
Make your app affordable in price-sensitive countries without discounting it everywhere. More people can say "yes" at a price that fits their reality.
✅ Higher Conversion & Retention
When prices feel fair, fewer people bounce at the paywall and fewer cancel later. Localized pricing removes the "this is too expensive for my country" friction.
✅ More Revenue Per Market
Purchasing Power Parity (PPP) lets you charge a healthy price in high-income countries while still capturing volume in lower-income ones. You grow both reach and revenue.
✅ Fair, "Native" Prices
Rounded, country aware prices look normal in each currency, not like raw conversions. That builds trust and makes your app feel local, not foreign.
✅ Save Hours of Work
What used to take days of spreadsheet calculations, manual data entry, and clicking through store consoles now takes minutes. Focus on building great apps instead of wrestling with pricing updates.
And the best part: all of this takes minutes instead of days.
No more copy-paste errors. No more forgotten countries. Just clean, battle-tested pricing in seconds.
How PricePush Works 🛠️
Connect your stores
Link your App Store Connect and Google Play Developer accounts securely. Unlike tools that charge per store account, you can connect multiple store credentials on a single PricePush plan, ideal for agencies and studios.
Pick app and product
Select the app and IAP or subscription you want to price.
Set base price
Choose your base currency and enter the base price.
Automatic localized pricing
Our battle-tested engine applies PPP, currency conversion and rounding for every market.
Review the grid
See current vs new prices for every market in one unified view. Spot big jumps and tier conflicts before pushing.
Push to both stores
One tap updates all prices across App Store and Google Play. Done.
Battle-Tested on Real Apps. Now Available to Everyone.
We originally built PricePush for our own app portfolio and have used it internally for years. We've just launched it publicly, but it's already handling real price pushes across multiple countries and apps and growing fast.
Price pushes run
Across our own apps and early access users
Countries with smart pricing
Apps managed with PricePush
PricePush turned a half-day of spreadsheet work into a five-minute review. The currency conversion and PPP logic feel like magic.
Finally, a tool that actually understands the pain of managing prices across dozens of countries. I set one base price and push everything in one tap.
The price grid is a lifesaver. I can see every country, every change and every big jump before I push. It's saved me from some very expensive mistakes.
I manage pricing for 5+ apps, and PricePush is now part of my standard workflow. Clients love that I can show them a clear before-and-after of all price changes.
Key Features ⚡
Automatic currency conversion
Real-time exchange rates with automatic conversion to local currencies
Purchasing Power Parity-based pricing
Purchasing Power Parity adjustments for accurate country-specific prices
Country aware rounding
Clean, human looking prices per country
One unified price grid
See all markets in one view
One tap push
Update App Store and Google Play simultaneously
Safety highlights
Big jumps and tier conflicts flagged before pushing
"A note from the creator
Localized pricing isn't just nice to have - it's a revenue multiplier.
PricePush makes it effortless, so you can focus on building great apps instead of wrestling with spreadsheets and store consoles.
AntonioCreator of PricePush · Selanto Apps
Who It's For 👥
"One person, too many apps."
Small teams with 1–20 apps. Turn days of spreadsheet work into a quick review and a single tap.
"Lots of SKUs, no pricing ops team."
Multiple apps and many SKUs. Roll out coordinated price updates with less manual work and fewer mistakes.
"Clients expect magic, not CSVs."
Manage pricing for client apps. Quickly generate and apply country price maps with clear before/after changes.
FAQ
Frequently Asked Questions
Purchasing Power Parity (PPP) is a way of comparing how expensive things are in different countries. Instead of charging the exact same nominal price everywhere, PPP adjusts prices so they feel more affordable in lower-income markets and fair in higher-income ones. In practice, it means more users can afford your app without you having to discount it globally.
You set a base price in your main currency, and PricePush generates prices for each country using a battle-tested formula based on Purchasing Power Parity (PPP), currency conversion, and country-specific rounding rules. This is the same logic we've refined and used for years across our own apps.
PricePush currently supports Apple's App Store and Google Play for in-app purchases and subscriptions. You can connect one or both, and manage pricing for all supported countries from a single place.
Yes. PricePush generates prices automatically for every country, and you can override individual countries before pushing if you want a custom price for a specific market while keeping the rest driven by the formula.
No. You can use PricePush with just App Store or just Google Play if that's all you need. If you connect both, you'll be able to update prices for all your products across both stores in the same flow.
Creating a new price update usually takes only a few minutes: pick an app, select a product, set your base price, review the price grid, and hit push. For Google Play, changes are sent right away. For App Store subscriptions, we process updates in the background and in batches so we stay within Apple's API limits, that way you can keep pushing other products the same day without being throttled. Those subscription updates typically finish within a few seconds to a couple of minutes. How fast prices appear live in the stores after that depends on App Store and Google Play and is usually within minutes to a few hours.
You can simply create a new update in PricePush. Adjust your base price (or specific countries), review the new prices in the Price Preview table, and push again. Each push is logged, so you always have a record of when and how prices were changed. Pro plan users also get access to Price Change History to view all past changes and Price Restore to quickly revert prices back to previous values with one click.
Yes. You can start on the Starter plan completely free, it includes 1 app, support for all countries and both stores, and a limited number of price pushes and SKUs, with no credit card needed. If you later want more apps or higher limits, you can upgrade to a paid subscription plan. You can cancel or downgrade back to Starter at any time.
You can treat it as a one-time tool, but pricing is almost never truly set-and-forget. Currencies and PPP shift over time, Apple and Google change price tiers and tax rules, your app and paywalls evolve, and you may add new apps or SKUs. PricePush is built for this ongoing reality: instead of dreading each update, you just open the app, review the grid, and push new prices in a few minutes. We continuously update PricePush to work with the latest Apple and Google APIs as they evolve, so your workflow never breaks. Plus, unlike competitors that require separate accounts and payments for each store account, you can connect multiple store credentials to a single PricePush plan, perfect for agencies and studios managing multiple apps. Pro users also get Price Change History to track all updates over time. Plans are monthly and you can cancel anytime, but most teams keep it as part of their regular toolkit.
Yes. As part of our founding offer, we provide lifetime access plans for Indie and Pro. You pay once and get access to all features in your chosen tier for the lifetime of the product, with no recurring subscription. Lifetime plans are limited to early customers and may be discontinued for new sign-ups in the future, but existing lifetime customers keep their access.
Have another question? Contact us by email.
Get accurate, localized prices for every country instantly.
What used to take days of PPP calculations, spreadsheet work, and clicking through store consoles now takes one tap.
Get Started 🚀