Localized pricing for App Store & Google PlayPricePush turns one price into localized prices for every country and updates both stores in one click.
“Localized my app's subscription prices with PricePush this morning. It was almost too easy... 🙄😆”
It doesn't. It only converts the currency, and a converted price still isn't adjusted to what people there can afford.
| Market | Store price | Overcharging | With PricePush | Suggested change |
|---|---|---|---|---|
| 🇧🇷Brazil | R$ 129.90 | 2.6× | R$ 49.50≈ $9.69 | −62% |
| 🇲🇽Mexico | MX$ 399 | 2.3× | MX$ 174≈ $9.94 | −56% |
| 🇮🇳India | ₹1,899 | 2.9× | ₹659≈ $6.90 | −65% |
| 🇮🇩Indonesia | Rp 345,000 | 2.9× | Rp 121,000≈ $6.70 | −65% |
| 🇹🇷Turkey | ₺999.99 | 2.2× | ₺449≈ $9.55 | −55% |
Store price is the App Store's auto-conversion of the same $19.99 base; the PricePush price reflects local purchasing power. USD amounts use today's exchange rate.
PricePush sets each country's price against its local buying power with Purchasing Power Parity, not just the day's exchange rate. Real localized pricing, set up for you.
And by hand, it's a week of edits. A typical indie app:
1 app × 5 products × 175 storefronts × 2 stores = 1,750 prices
It is not just our claim. PricePush users, other indie developers, and independent research all point the same way: price for local markets and you earn more, with no extra installs.
Headspace localized its pricing across markets, cutting core-market prices, and lifted conversions.
Google Play, 2019 ↗Subscription prices swing hard by region: India near 0.6× the US, Turkey 0.7×, while the UK and EU sit at 1.2×. One flat price fits none of them.
See the 2026 benchmark ↗
RevenueCat · 2026 reportLocale-specific pricing experiments have the highest win rate of any A/B test type for lifting lifetime value.
State of Subscription Apps ↗
John McEvoy of Momego localized prices for non-US markets in a three-month A/B test (US, UK and Canada untouched) and watched both climb.
Watch on App Masters ↗
Flo grew 80% in non-English markets with regional pricing, versus 35% in English-speaking ones.
via RevenueCat ↗
SpotifySpotify prices Premium at a fraction of its US price in India, tuned to local purchasing power rather than a flat currency conversion.
via Music Business Worldwide ↗
DuolingoDuolingo prices Super market by market, charging more where English carries career value (Spain, France) and less elsewhere, never one flat global price.
How Duolingo prices ↗
NetflixNetflix sells low-cost, India-only mobile plans (from about ₹149/mo) priced far below its US tiers, fit to local budgets rather than a flat currency conversion.
Netflix lowers India prices ↗
Jacob RushfinnStore auto-pricing misses: Apple suggests India just 21% below the US, yet localized apps go 50–80% lower. Around 40% of devs still set and forget.
Watch the talk ↗
After localizing the prices on my app, I got my first annual subscription. Having prices in USD based on value is good, but it can be bad in other countries, like Brazil, where the dollar is worth 5 times more than the local currency.
Every flag is a country that paid after we localized with PricePush. A flat US-dollar price would have left that money on the table.
*The 20-50% revenue uplift on this page is the average across the published localized-pricing case studies above and our own apps. Results vary by app, category, and market.
RevenueCat
Adapty
Superwall
Qonversion
PurchaselyYour own StoreKit or Play Billing codeAnd it integrates with none of them. All five read prices from the App Store and Google Play. PricePush writes localized prices to those same two stores, so your paywall shows the new number on its next sync.
See exactly how it works with your stack
No SDK.No app release.Your app never changes. You do not ship a build to change a price.
Smart PPP defaults get you started. Then tune it: tier your countries, override the rounding, pin a price, push when it looks right.
Build your own strategy by dragging countries into tiers, each with its own multiplier.
Set custom rounding and charm-price rules per country.
Lock any country's price the strategy shouldn't touch, and set a different price wherever you want one.
Every push logged with a full diff. One click reverts, atomic across both stores.
Your store access stays yours
Connecting PricePush never means handing over your Apple or Google account. You authorize one revocable API key, scoped to pricing, encrypted the moment it lands and never sent to your browser.
We built PricePush for our own app portfolio and ran it internally for years. Today developers use it to push prices across App Store and Google Play in 190+ countries.
Price pushes run
Countries with smart pricing
Apps managed with PricePush
Real words from developers who localized their prices with PricePush.
I've been looking for a proper price localisation tool for a year. Every option was iOS-only, Android-only, abandoned, or untested in the real world. So I was thrilled to stumble across PricePush, it covers both platforms, is actively maintained, and is built on the experience of a successful indie developer. I grabbed the founding lifetime deal without hesitation.
Localized my nascam.tv Play store prices using PricePush and got a sale in Bangladeshi Taka the day after!
From signing up to changing my prices, the whole process took approximately 10 minutes. 🤯 The onboarding was REALLY good. Easy to follow, clear instructions, and I could understand what I was doing as I went.
Started using PricePush recently for my iOS apps when I made the jump into language and region localisations. Got recommended to use PricePush for my pricing, as language and localisation is one thing, but pricing is one of the most integral parts of attracting new customers worldwide!
It's really a super professional UI way beyond the AI slop tools we often see here, and the onboarding is also a totally different and good experience. The wizard guiding you through the setup & first price changes is pretty easy, and the changes are very transparently displayed and explained. You can configure the rounding strategies per country and save them for later use, so it looks like a lot of thought went into the app. So good job, I like it 👍
Localized my app's subscription prices with PricePush this morning. It was almost too easy... 🙄😆
It is almost impossible to set the app price right on the first try - you need to experiment a lot. I spent days adjusting numbers for different regions on the App Store and Play Store. I just tried PricePush, and now I can do it in minutes. Amazing tool!
PricePush finally solves a problem no one had really solved well: localized pricing across App Store and Google Play without spreadsheets, guesswork or store-by-store pain. Every detail feels thought through because it was clearly built by someone who ships apps himself. A tool made by a developer, for developers.
Already saved me days of work and I am just using it for a month :)
PricePush is amazing. If you haven't localized your prices yet - go try your luck.
The idea is simple but effective. I am using PricePush for a while to gain users on markets I am not familiar with. Simply localizing the prices will bring in paying users, who otherwise would not pay for my app due to high price.
Localizing prices really makes a lot of difference in the app's strategy! I'm having at least 1 sale per day and that's thanks to PricePush.
I'm from Brazil, so I know how expensive paid apps priced in dollars can be for people outside the US.
Bulk price localization across countries based on GDP/PPP rankings has never been easier with PricePush. I'm glad I found this tool, it helps adjust prices not only by exchange rates but also by each country's economic well-being.
My old setup was basically 'ask ChatGPT for PPP pricing and hope it's not too wrong.' PricePush uses central bank PPP data and changed about 90% of my prices, most of them down 20-75%. Now the prices seem far more reasonable for these markets.
PricePush is solving an annoying problem: pricing your app for different countries without losing your mind over spreadsheets. You pick a base price. It handles the rest. Different prices for 190+ countries. Both App Store and Google Play. No more guessing if $5 is too much for Brazil or too little for the UK.
I found the pricing section in App Store Connect so tedious and time consuming. This will save a lot of time.
Using PricePush to set per-country app prices. I accomplished something in about 4 minutes that might have taken me days, it's incredible. My respects to the developer. 🚀🚀🚀 You can use it for App Store Connect and Google Play Console at the same time. 🔥
PricePush calculates PPP (Purchasing Power Parity)-adjusted pricing and pushes it to both stores. [...] Any future apps I work on, personally or for clients, that need in-app monetisation & global distribution are getting this, no question.
I'm running Planne's pricing across 30 countries and decided to try PricePush for it. Honestly, it helped a lot. I got to fair prices for every market without guessing, while keeping prices that make sense for each country. If you also work with international pricing, it's worth a try. 👏
It's really a super professional UI way beyond the AI slop tools we often see here, and the onboarding is also a totally different and good experience. The wizard guiding you through the setup & first price changes is pretty easy, and the changes are very transparently displayed and explained. You can configure the rounding strategies per country and save them for later use, so it looks like a lot of thought went into the app. So good job, I like it 👍
I've been looking for a proper price localisation tool for a year. Every option was iOS-only, Android-only, abandoned, or untested in the real world. So I was thrilled to stumble across PricePush, it covers both platforms, is actively maintained, and is built on the experience of a successful indie developer. I grabbed the founding lifetime deal without hesitation.
“Currency conversion doesn't tell you what people in each country can afford.”
“Automatic store pricing gives you a starting point but it doesn't mean you've chosen the right price for every market!”
PricePush is just me solving my own problem. I was sick of losing weekends to price updates, so I made something that handles it in one click and kept improving it.
I build in public, let's connect
Posts that resonated
Built many apps, none viral, but good enough to leave the 9-to-5. Here is what I learned.
Building apps for 13 years, 5 as full-time indie. The 5 tools I use to build and grow every app.
PricePush is 1 of the 5.
Indie dev here. In 2022 I tried to localize my app prices, then I left my 9-to-5. Case study.
The story behind PricePush, with the revenue chart.
Featured on
FAQ
Frequently Asked Questions
Purchasing Power Parity (PPP) is a way of comparing how expensive things are in different countries. Instead of charging the exact same nominal price everywhere, PPP adjusts prices so they feel affordable in lower-income markets and fair in higher-income ones. In practice, it means more users can afford your app without you having to discount it globally. Apps using PPP-based pricing typically see 20-50% higher conversion rates internationally because prices feel fair and accessible in every market.
You set a base price in your main currency, and PricePush generates prices for each country using a battle-tested formula based on Purchasing Power Parity (PPP), currency conversion, and country-specific rounding rules. This is the same logic we've refined and used for years across our own apps.
PricePush currently supports Apple's App Store and Google Play for in-app purchases and subscriptions. You can connect one or both, and manage pricing for all supported countries from a single place.
It converts them. App Store Connect takes your base price, applies the exchange rate, adjusts for local tax, and snaps the result to the nearest valid price point. Google Play does much the same. Those prices are correct in currency terms, but ₹1,899 is a very different ask in India than $19.99 is in the US. PricePush uses purchasing power data to decide the level for each country, then handles the price point mapping and the rounding for you.
Yes. PricePush generates prices automatically for every country, and you can override individual countries before pushing if you want a custom price for a specific market while keeping the rest driven by the formula.
No. You can use PricePush with just App Store or just Google Play if that's all you need. If you connect both, you'll be able to update prices for all your products across both stores in the same flow.
Three steps, and you only do them once: create a key in the store console, paste it into PricePush, then add your app. Your products import on their own with their current per-country prices already filled in, and nothing is written to your store until you've seen the grid and pushed it. On Apple that key is an App Store Connect API key; on Google it's a service account. You create both yourself, so PricePush never asks for your Apple or Google password and never touches the account itself, and you can revoke the key from your side whenever you want without telling us. If you've never made one, there's a step-by-step guide for App Store Connect and one for Google Play that you can read without an account, before signing up for anything. And if you're not the person who holds the developer account, PricePush drafts the email for you to send to whoever is.
Creating a new price update usually takes only a few minutes: pick an app, select a product, set your base price, review the price grid, and hit push. For Google Play, changes are sent right away. For App Store subscriptions, we process updates in the background and in batches so we stay within Apple's API limits, that way you can keep pushing other products the same day without being throttled. Those subscription updates typically finish within a few seconds to a couple of minutes. How fast prices appear live in the stores after that depends on App Store and Google Play and is usually within minutes to a few hours.
You can simply create a new update in PricePush. Adjust your base price (or specific countries), review the new prices in the Price Preview table, and push again. Each push is logged, so you always have a record of when and how prices were changed. Pro plan users also get access to Price Change History to view all past changes and Price Restore to quickly revert prices back to previous values with one click.
Yes. You can try PricePush free for 7 days, no credit card. The trial covers 1 app on both stores with all countries and a limited number of price pushes and SKUs. When the 7 days are up you pick a paid plan to keep going, and you can cancel a paid plan at any time.
You can treat it as a one-time tool, but pricing is almost never truly set-and-forget. Currencies and PPP shift over time, Apple and Google change price tiers and tax rules, your app and paywalls evolve, and you may add new apps or SKUs. PricePush is built for this ongoing reality: instead of dreading each update, you just open the app, review the grid, and push new prices in a few minutes. We continuously update PricePush to work with the latest Apple and Google APIs as they evolve, so your workflow never breaks. Plus, unlike competitors that require separate accounts and payments for each store account, you can connect multiple store credentials to a single PricePush plan, perfect for agencies and studios managing multiple apps. Pro users also get Price Change History to track all updates over time. Plans are monthly and you can cancel anytime, but most teams keep it as part of their regular toolkit. Read more on why pricing is a maintenance habit.
Yes. As part of our founding offer, we provide lifetime access plans for Indie and Pro. You pay once and get access to all features in your chosen tier for the lifetime of the product, with no recurring subscription. Lifetime plans are limited to early customers and may be discontinued for new sign-ups in the future, but existing lifetime customers keep their access.
PricePush is purpose-built for automating localized pricing on App Store and Google Play. Unlike general analytics tools that only show data, PricePush calculates optimal prices using Purchasing Power Parity (PPP) and pushes them directly to both stores. You set one base price, review the generated price grid for 170+ countries, and push with one click. No spreadsheets, no manual console updates.
Apple uses a fixed price tier system across 175 storefronts. You can set prices per storefront in App Store Connect, but mapping your ideal price to the nearest valid tier for each country is tedious. PricePush automates this: it calculates the optimal price for each country using PPP data and maps it to the closest Apple price tier automatically, then pushes the update via the App Store Connect API.
Google Play allows flexible per-country pricing without a fixed tier system. PricePush generates country-specific prices using PPP data and currency conversion, applies store-appropriate rounding, and pushes them directly to Google Play Console via the Developer API. You can also override individual countries before pushing.
Manually localizing prices means researching exchange rates, purchasing power data, and store-specific price tiers for each country. For Apple alone, that is 175 storefronts with a fixed tier system. For Google Play, another 170+ countries with flexible pricing. PricePush does all of this automatically in seconds using a formula refined over years of real-world use, and pushes the prices directly to both stores. What takes hours in spreadsheets takes minutes with PricePush.
Yes. PricePush supports auto-renewable subscriptions, consumables, and non-consumables on both App Store and Google Play. For Apple subscriptions, price updates are processed in the background using a job queue that respects API rate limits, so you can keep pushing other products without being throttled.
Yes. After setting your base price and clicking Localize, PricePush shows a full price grid with all countries. You can see current live prices, new calculated prices, and the difference for each country. Countries are color-coded by increase, decrease, or unchanged. You can also toggle between compact and detailed views. Each country price can be manually adjusted independently, so you have full control over the final result before pushing.
Have another question? Contact us by email.
Looking for a specific term? Browse the glossary for plain-English definitions of app pricing concepts.
PricePush handles it in minutes, so you can focus on building great apps instead of wrestling with spreadsheets and store consoles.
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