About PricePush
By Selanto Apps
The Problem
Setting localized prices for mobile apps is tedious and error-prone.
Apple App Store has 175 storefronts, each with its own currency and a fixed price tier system. Google Play covers 173 countries plus 2 “other regions” options, with flexible pricing. 18 countries are unique to one store, and many shared ones use different currencies on Apple than on Google, so you cannot simply copy prices between stores.
Doing it manually means hours in spreadsheets, researching exchange rates and purchasing power for every market. Most developers skip it entirely and leave international revenue on the table. Apps with localized pricing see 20-50% higher conversion rates internationally.
The Solution
PricePush automates the entire process.
Set one base price. PricePush generates optimized prices for every country using Purchasing Power Parity (PPP) data, live currency conversion, and charming price rounding: prices that end in .99, .49, or other psychologically effective thresholds, adapted per currency. Review the price grid, adjust individual countries if needed, then push to App Store and Google Play in one click.
Who Built This
Founder, Selanto Apps
PricePush is built by Antonio Cappiello, an indie developer based in the Netherlands. He has been building apps since 2013, working across industries and company sizes, from startups to enterprise, before going solo in 2021 to focus on his own products.
He has since shipped 8 apps on App Store and Google Play, reaching over 5 million downloads with an average rating of 4.6/5 stars worldwide. A big part of that success came down to pricing. Fair, localized pricing that reflects what users in each market can actually afford moves the needle in ways that most developers underestimate.
He always looked for ways to automate the tedious parts of the workflow, and keeping prices up to date across two stores was one of them. PricePush started as an internal tool. It became a product when he realized other developers were facing the same problem.