PricePush · by Selanto AppsBuilt by a developerwho needed it first.
PricePush automates localized pricing for App Store and Google Play. One base price, fair country-specific prices across 175+ markets, pushed to both stores in one click. Built because the manual version eats days of spreadsheet work and most developers skip it entirely.
Who's behind it
Founder, Selanto Apps
8
Apps shipped
5M+
Downloads worldwide
4.6★
Avg star rating
175+
Countries covered
The pain
Mobile pricing across 175 countries is brutal.
Apple App Store has 175 storefronts, each with its own currency and a fixed price-tier system. Google Play covers 173 countries plus 2 “other regions” options, with flexible pricing. 18 countries are unique to one store. Many shared ones use different currencies on Apple than on Google. You cannot simply copy prices between stores.
Doing it manually means hours in spreadsheets, researching exchange rates and purchasing power for every market. Most developers skip it entirely and leave international revenue on the table. Apps with localized pricing see 20-50% higher conversion rates internationally.
How it works
One base price. Every country priced fairly. One click.
Set a base price in USD. PricePush generates a full price grid for every country, snapping to the Apple price-point ladder where required and applying psychological rounding per currency. Review, override anything you want, then push.
PPP-based country pricing
Optimized prices for every country using Purchasing Power Parity data and live currency conversion. Users in India, Brazil, or Argentina pay what their market actually supports.
Charming rounding per currency
Prices end in .99, .49, or other psychologically effective thresholds, adapted per currency. The Apple price-point ladder is snapped automatically. No more 4,317.83 ₹ price tags.
Push to both stores in one click
Review the price grid. Override individual countries if you want. Push to App Store Connect and Google Play Console at the same time. Both stores update in seconds.
Scope
What PricePush is, and isn't.
PricePush is built for mobile app developers. We do one thing well and refuse the rest. If you came here looking for the e-commerce repricing tool with the same name, you want a different product.
Good fit
- Indie developers shipping paid apps, IAPs, or subscriptions
- Studios managing multiple apps across App Store and Google Play
- Founders who want fair, localized pricing without spreadsheet work
- RevenueCat / Adapty / Superwall users already running subscriptions
Not a fit
- E-commerce stores (Shopify, WooCommerce, Amazon sellers)
- Competitor price tracking or dynamic repricing for physical goods
- Web SaaS billing through Stripe or Paddle outside the app stores
- Anyone needing inventory or stock-management features
Founder
Built by an indie developer who needed it.
Founder, Selanto Apps · Netherlands
Antonio has been building apps since 2013, working across industries and company sizes, from startups to enterprise, before going solo in 2021 to focus on his own products.
He has since shipped 8 apps on App Store and Google Play, reaching over 5 million downloads with an average rating of 4.6/5 stars worldwide. A big part of that success came down to pricing: fair, localized pricing that reflects what users in each market can actually afford moves the needle in ways most developers underestimate.
He always looked for ways to automate the tedious parts of the workflow, and keeping prices up to date across two stores was one of them. PricePush started as an internal tool. It became a product when he realized other developers were facing the same problem.
More from us
Keep reading.
Ready to localize your app prices?
Connect App Store Connect and Google Play. Push fair, country-specific prices in one click.