How to Keep Your App Store and Google Play Prices in Sync (2026)

Your app has two prices in every country, one on the App Store and one on Google Play, and they do not stay matched on their own. You set them separately, in two different consoles, using two different pricing systems, and from that moment they start drifting apart. A year later the same subscription can cost noticeably more on one platform than the other in the same country, and you never decided that.

Keeping the two stores matched used to mean either editing every price by hand in both consoles or leaning on a Google Play feature that no longer exists. I have priced apps on both stores since 2012, so here is why they drift, why the old methods broke, and the current way to set one price and have it land the same on both, as closely as each store allows.

Why App Store and Google Play prices drift apart

They start out of sync and get worse. Three things pull them apart.

Different systems. The App Store uses a fixed ladder of price points: you cannot enter an arbitrary number, you pick the nearest allowed one. Google Play lets you set almost any local-currency amount. So even when you intend the same price, the two stores round to different actual numbers.

Different conversions. Each store generates prices for other countries its own way, so the starting numbers already differ before you touch anything.

Foreign exchange over time. Both stores create foreign prices from a base and then mostly leave them alone. On the App Store, subscription prices are never re-adjusted for exchange rates, so they drift as currencies move. Google Play behaves differently again. Set them once, wait a year, and the same country's Android and iOS prices have wandered to different places.

Why the old ways of syncing broke

There were two common approaches, and both are worse than they sound now.

The first is editing prices by hand in both consoles, country by country, product by product, with a spreadsheet in the middle as your source of truth. It works until you have more than one product, then it becomes a job nobody wants.

The second was Google Play's bulk pricing features, and this is where a lot of older advice is now simply wrong. Google Play used to let you import and export prices with CSV files and manage prices across products with pricing templates. Those are gone. Google removed CSV product import and export in 2025, then discontinued pricing templates, unlinking existing ones and pushing every price change down to the individual product level. Any guide that still tells you to sync your prices with a Google Play CSV upload is describing a feature that no longer exists. I covered exactly what changed and what to do instead in Google Play pricing templates removed.

There is a quieter problem with both approaches too. Matching a converted price on both stores just means you are wrong the same way twice. A straight currency conversion is not a price set to what people in a country can actually pay, so synced and still too expensive is not the win it looks like.

The current way: one base price, both stores

The approach that holds up is to stop thinking in two stores and set one price, then apply it to both. In PricePush that is four steps.

1. Connect the same app on both stores, so App Store Connect and Google Play sit in one place.
2. On the Localize page, select the matching product on each store, one product per store. As the app itself puts it, you can select one product per store to push the same price updates to both stores at once.
3. Set your base price, or click Use as base price on a product's existing price to anchor the base from what you already charge.
4. Localize to generate purchasing-power prices for every country, then push. Both stores update together, with the same strategy behind them.

You make one decision, in one place, and it lands on both platforms in a single push, instead of two consoles and a spreadsheet.

One caveat: they will not match to the cent

The App Store and Google Play cannot always show the exact same number in a given country, and no tool can force them to. The reason is the price points again. The App Store makes you land on its fixed ladder, and Google Play does not. So the same base price and the same strategy can round to a number that is a cent or two apart between the two stores in some countries.

That is just the two stores having different rules, not a mistake in your setup. What you can guarantee is the same base price and the same logic applied to both, so they land as close as each store's price points allow, instead of drifting dollars apart. Anyone promising identical-to-the-cent parity across both stores is overpromising.

Keeping them in sync as currencies move

Syncing once is not the job. Currencies keep moving, the App Store keeps not adjusting your subscriptions, and prices you matched today drift apart again over the next year. The real fix is being able to re-run the same base price and strategy across both stores whenever you want, quickly, and see exactly what changes before it goes live.

The same controls apply to both platforms in that re-run: your pricing strategy, rounding rules, price floors, tax and VAT handling, and any per-country overrides you have set. You can export the whole grid as CSV for your records, and every push is logged in History with one-click rollback if a number was wrong. Sync is a repeatable pass you make in a couple of clicks, not a one-time import.

See how far apart they are first

If you just want to see how far your two stores have drifted, the free price localizer shows what your app should cost in every country from one base price, no login. When you are ready to match both stores and keep them that way, that is what PricePush does: one base price, localized to purchasing power, pushed to the App Store and Google Play together, with a preview and a rollback. One decision, both stores, as close as each store allows.