See What Your App Should Cost in Every Country (Free Calculator)

Right now your app has a price in 193 countries, and you probably chose exactly one of them. You set a number for your home market, and the App Store and Google Play filled in the rest by converting that number at today's exchange rate. You have never seen most of those prices, and some of them are quietly two, three, even six times too expensive for the people looking at them.

I built a free tool to show you the whole picture in about ten seconds. Type your base price into the Price Localizer and it lays out what your app costs in every country, side by side with what it should cost if the price matched local buying power. No login, no SDK, no app release. Just your number and the map of what the rest of the world actually sees.

Here is what it shows, why the two prices are so far apart, and what to do once you can see the gap.

What the calculator shows

Enter one base price, say $9.99, and the Price Localizer builds a row for all 193 countries the App Store and Google Play reach. Each row gives you four things:

• The exchange-rate price: what the stores show today if you let them convert your base number.
• An overcharging multiplier: how many times too expensive that converted price is against local purchasing power. For some markets it reads 6.7x.
• The localized price: what the app would cost if the number matched what people there can actually pay.
• The change: how far the localized price sits from the converted one, as a percentage.

The multiplier is the part that tends to stop people. Seeing your app priced at 6.7 times local buying power in a country is very different from a vague sense that emerging markets are cheaper. It is your price, in that country, today, next to the number that would actually convert a buyer.

Why the two numbers are so far apart

The gap exists because the stores do currency conversion, not localization, and those are not the same thing. When you set a base price, Apple and Google generate every other storefront by price equalization, converting your number at the current exchange rate and rounding to a local price point. That answers what $9.99 is in rupees today. It does not answer what this should cost in India.

A converted price ignores local income entirely, so a number that looks discounted on paper is still far above what most people in the market can pay. And because it tracks the exchange rate, it drifts further off as currencies move. The other column, the localized price, is set to purchasing power instead, tuned against how real apps price around the world.

If you want the evidence that this matters, the value of an install runs about five times higher in North America than in India or Southeast Asia in RevenueCat's 2026 benchmark, and companies from Spotify to Netflix to OpenAI price for India specifically rather than converting a US number. The parity pricing evidence post has the full data.

What $9.99 looks like around the world

To make it concrete, put $9.99 into the calculator and scan down. In the United States it stays $9.99. In lower-income and high-inflation markets, the store's straight conversion lands on a number that looks small in local currency but still sits well above what people there would pay for an app, which is why the tool flags those markets with a multiplier several times over. The localized column then suggests a figure a fraction of the converted one, closer to what the market can actually bear.

You do not have to take my summary for it. That is the whole point of the tool: type your real base price and read your own rows, country by country, instead of guessing which markets a flat price is quietly pricing out.

What to do once you can see the gap

Seeing the table is the point, but you can also act on it two ways.

Download it. There is a CSV export, so you can pull the full per-country grid into a sheet, adjust anything you want, and keep it as your reference.

Or push it. If you connect an app, the same prices go live on the App Store and Google Play in one tap, with no SDK, no new app release, and no trip through App Review, because store prices are metadata, not code. You see a preview of every change before anything goes live.

Either way, the table itself is free. You do not need an account to type a price and see all 193 countries.

The price you never look at

Most developers never localize their prices, not because they disagree with the idea, but because they cannot see the problem. The price in Jakarta, Lagos, or São Paulo is not on any screen they look at, so it stays wrong forever. The Price Localizer puts that price on a screen.

Type your number and look at the rest of the world with the free Price Localizer. If you are still deciding on the base number itself, start with how to price an app, and if you want the fuller method behind per-country pricing, the app pricing localization guide is the map.