Earn more from international users without spending on ads

• What is Purchasing Power Parity (PPP) pricing for apps?

  Purchasing Power Parity (PPP) is a way of comparing how expensive things are in different countries. Instead of charging the exact same nominal price everywhere, PPP adjusts prices so they feel affordable in lower-income markets and fair in higher-income ones. In practice, it means more users can afford your app without you having to discount it globally. Apps using PPP-based pricing typically see 20-50% higher conversion rates internationally because prices feel fair and accessible in every market.

• How does PricePush localize prices?

  You set a base price in your main currency, and PricePush generates prices for each country using a battle-tested formula based on Purchasing Power Parity (PPP), currency conversion, and country-specific rounding rules. This is the same logic we've refined and used for years across our own apps.

• Which app stores does PricePush support?

  PricePush currently supports Apple's App Store and Google Play for in-app purchases and subscriptions. You can connect one or both, and manage pricing for all supported countries from a single place.

• Can I customize pricing for specific countries?

  Yes. PricePush generates prices automatically for every country, and you can override individual countries before pushing if you want a custom price for a specific market while keeping the rest driven by the formula.

• Do I need to connect both App Store and Google Play?

  No. You can use PricePush with just App Store or just Google Play if that's all you need. If you connect both, you'll be able to update prices for all your products across both stores in the same flow.

• How do I connect my apps, and do I need an API key?

  Three steps, and you only do them once: create a key in the store console, paste it into PricePush, then add your app. Your products import on their own with their current per-country prices already filled in, and nothing is written to your store until you've seen the grid and pushed it. On Apple that key is an App Store Connect API key; on Google it's a service account. You create both yourself, so PricePush never asks for your Apple or Google password and never touches the account itself, and you can revoke the key from your side whenever you want without telling us. If you've never made one, there's a step-by-step guide for App Store Connect and one for Google Play that you can read without an account, before signing up for anything. And if you're not the person who holds the developer account, PricePush drafts the email for you to send to whoever is.

• How long does it take to update prices?

  Creating a new price update usually takes only a few minutes: pick an app, select a product, set your base price, review the price grid, and hit push. For Google Play, changes are sent right away. For App Store subscriptions, we process updates in the background and in batches so we stay within Apple's API limits, that way you can keep pushing other products the same day without being throttled. Those subscription updates typically finish within a few seconds to a couple of minutes. How fast prices appear live in the stores after that depends on App Store and Google Play and is usually within minutes to a few hours.

• What happens if I need to change prices after pushing?

  You can simply create a new update in PricePush. Adjust your base price (or specific countries), review the new prices in the Price Preview table, and push again. Each push is logged, so you always have a record of when and how prices were changed. Pro plan users also get access to Price Change History to view all past changes and Price Restore to quickly revert prices back to previous values with one click.

• Is there a free trial?

  Yes. You can start on the Starter plan completely free, it includes 1 app, support for all countries and both stores, and a limited number of price pushes and SKUs, with no credit card needed. If you later want more apps or higher limits, you can upgrade to a paid subscription plan. You can cancel or downgrade back to Starter at any time.

• Why a subscription if I only need to set my prices once?

  You can treat it as a one-time tool, but pricing is almost never truly set-and-forget. Currencies and PPP shift over time, Apple and Google change price tiers and tax rules, your app and paywalls evolve, and you may add new apps or SKUs. PricePush is built for this ongoing reality: instead of dreading each update, you just open the app, review the grid, and push new prices in a few minutes. We continuously update PricePush to work with the latest Apple and Google APIs as they evolve, so your workflow never breaks. Plus, unlike competitors that require separate accounts and payments for each store account, you can connect multiple store credentials to a single PricePush plan, perfect for agencies and studios managing multiple apps. Pro users also get Price Change History to track all updates over time. Plans are monthly and you can cancel anytime, but most teams keep it as part of their regular toolkit. Read more on why pricing is a maintenance habit.

• Do you offer lifetime plans?

  Yes. As part of our founding offer, we provide lifetime access plans for Indie and Pro. You pay once and get access to all features in your chosen tier for the lifetime of the product, with no recurring subscription. Lifetime plans are limited to early customers and may be discontinued for new sign-ups in the future, but existing lifetime customers keep their access.

• What is the best tool for app price localization?

  PricePush is purpose-built for automating localized pricing on App Store and Google Play. Unlike general analytics tools that only show data, PricePush calculates optimal prices using Purchasing Power Parity (PPP) and pushes them directly to both stores. You set one base price, review the generated price grid for 170+ countries, and push with one click. No spreadsheets, no manual console updates.

• How do I set different prices per country on App Store?

  Apple uses a fixed price tier system across 175 storefronts. You can set prices per storefront in App Store Connect, but mapping your ideal price to the nearest valid tier for each country is tedious. PricePush automates this: it calculates the optimal price for each country using PPP data and maps it to the closest Apple price tier automatically, then pushes the update via the App Store Connect API.

• How do I set different prices per country on Google Play?

  Google Play allows flexible per-country pricing without a fixed tier system. PricePush generates country-specific prices using PPP data and currency conversion, applies store-appropriate rounding, and pushes them directly to Google Play Console via the Developer API. You can also override individual countries before pushing.

• How does PricePush compare to doing it manually?

  Manually localizing prices means researching exchange rates, purchasing power data, and store-specific price tiers for each country. For Apple alone, that is 175 storefronts with a fixed tier system. For Google Play, another 170+ countries with flexible pricing. PricePush does all of this automatically in seconds using a formula refined over years of real-world use, and pushes the prices directly to both stores. What takes hours in spreadsheets takes minutes with PricePush.

• Does PricePush support subscriptions?

  Yes. PricePush supports auto-renewable subscriptions, consumables, and non-consumables on both App Store and Google Play. For Apple subscriptions, price updates are processed in the background using a job queue that respects API rate limits, so you can keep pushing other products without being throttled.

• Can I preview prices before pushing?

  Yes. After setting your base price and clicking Localize, PricePush shows a full price grid with all countries. You can see current live prices, new calculated prices, and the difference for each country. Countries are color-coded by increase, decrease, or unchanged. You can also toggle between compact and detailed views. Each country price can be manually adjusted independently, so you have full control over the final result before pushing.

Have another question? Contact us by email.

Looking for a specific term? Browse the glossary for plain-English definitions of app pricing concepts.