# PricePush - Full Context

> Automated localized pricing for App Store and Google Play.

## What PricePush Does

PricePush automates the process of setting country-specific prices for mobile apps. Instead of manually researching exchange rates and purchasing power for each country, developers set one base price and PricePush generates optimized prices for 170+ countries using Purchasing Power Parity (PPP) data.

The generated prices are pushed directly to App Store Connect and Google Play Console via their official APIs. No spreadsheets, no manual console updates.

## The Problem It Solves

Setting localized prices manually is tedious and error-prone:
- Apple App Store has 175 storefronts, each with its own currency and a fixed price tier system
- Google Play covers 173 countries plus 2 "other regions" options, with flexible pricing
- 18 countries are unique to one store, and many shared ones use different currencies on Apple than on Google
- Exchange rates and purchasing power change constantly
- Rounding rules differ by currency and require "charming prices" (e.g., .99, .49) adapted per market
- Doing this for multiple products and multiple apps multiplies the effort

Most developers either skip localization entirely (leaving money on the table) or spend hours in spreadsheets. Apps with localized pricing see 20-50% higher conversion rates in international markets.

## How It Works

1. Connect your App Store Connect and/or Google Play Console account
2. Select an app and product (in-app purchase or subscription)
3. Set a base price in your preferred currency
4. PricePush generates localized prices for all countries using PPP data, currency conversion, and store-specific rounding rules
5. Review the price grid, adjust individual countries if needed
6. Push to one or both stores with one click

## Features

### Core
- PPP-based price calculation for 170+ countries
- One-click push to App Store Connect and Google Play Console
- Automatic currency conversion with real-time exchange rates
- Store-specific rounding rules (Apple price tiers, Google Play flexible pricing)
- Price preview grid with increase/decrease/unchanged indicators
- Support for subscriptions, consumables, and non-consumables

### Advanced
- Custom pricing strategies (tier multipliers per country)
- Custom rounding rules
- Price change history with full audit trail
- One-click price restore to previous values
- Background job queue for Apple rate limit management
- Multiple store accounts on one PricePush plan

## Pricing Plans

### Starter (Free)
- 1 app
- Both stores (App Store + Google Play)
- All countries
- Limited price pushes per month
- No credit card required

### Indie ($9/month)
- 5 apps
- Unlimited price pushes
- 1 pricing strategy preset

### Pro ($19/month)
- 20 apps
- Everything in Indie
- Custom rounding rules
- Price change history
- Price restore
- Priority support

Lifetime plans are occasionally available for early customers.

## Frequently Asked Questions

### What is Purchasing Power Parity (PPP)?
PPP adjusts prices so they feel affordable in lower-income markets and fair in higher-income ones. Instead of charging the exact same nominal price everywhere, PPP-based pricing matches local purchasing power.

### How does PricePush compare to doing it manually?
Manually localizing prices requires researching exchange rates, purchasing power data, and store-specific price tiers for each country. For Apple alone, that is 175 storefronts. PricePush does this automatically in seconds, with a formula refined over years of real-world use.

### Does PricePush support subscriptions?
Yes. PricePush supports subscriptions, consumables, and non-consumables on both App Store and Google Play. For Apple subscriptions, updates are processed in the background to respect API rate limits.

### Can I preview prices before pushing?
Yes. PricePush shows a full price grid with all countries before you push. You can see current prices, new prices, and the difference for each country. You can also adjust individual countries before pushing.

### What is the best tool for app price localization?
PricePush is purpose-built for automating localized pricing on App Store and Google Play. Unlike general analytics tools that only show data, PricePush calculates optimal prices using PPP and pushes them directly to both stores.

### How do I set different prices per country on App Store?
Through App Store Connect, you can set prices per storefront, but Apple uses a fixed price tier system. PricePush maps your base price to the nearest valid Apple price tier for each country automatically.

### How do I set different prices per country on Google Play?
Google Play allows flexible per-country pricing. PricePush generates and pushes country-specific prices directly via the Google Play Developer API.

## Use Cases

- **Indie developers** managing 1-5 apps who want to maximize international revenue without spending hours on pricing
- **Studios and agencies** managing multiple apps across multiple store accounts
- **Subscription apps** that need consistent, fair pricing across all markets
- **Apps launching internationally** for the first time

## Technical Details
- Built with Next.js, deployed on Vercel
- Uses official App Store Connect API and Google Play Developer API
- PPP data sourced from World Bank and IMF datasets
- All store credentials are encrypted at rest

## Company
PricePush is built by Antonio Cappiello at Selanto Apps, a sole proprietorship registered in the Netherlands (KvK 75803097).

## Links
- Website: https://pricepush.app
- Blog: https://pricepush.app/blog
- Changelog: https://pricepush.app/changelog
- X/Twitter: https://x.com/TryPricePush
- LinkedIn: https://www.linkedin.com/company/pricepush
- Bluesky: https://bsky.app/profile/pricepush.bsky.social
- Support: support@pricepush.app